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Cruelty Free

Cruelty-Free Shopping: A Guide to Ethical Brands

What Does Cruelty-Free Mean?

In the animal rights movement, cruelty-free refers to products or activities that do not harm or kill animals anywhere in the world. Cruelty-Free International, a leading animal protection organization, has established rigorous criteria for certifying cosmetics, personal care, and household products as cruelty-free.

The Leaping Bunny Standard

The Cruelty Free International Leaping Bunny is the globally recognized gold standard for cruelty-free products. Brands that meet the Leaping Bunny criteria must:

  • Not test on animals
  • Not contract third parties to test on animals
  • Not use ingredients obtained through animal testing
  • Be free from animal derivatives

More than 6,600 companies worldwide have been certified as cruelty-free by Cruelty-Free International, including well-known brands like Dove, elf, Herbal Essences, 100 PURE, and Dr. Bronner's.

Why Choose Cruelty-Free Products?

Choosing cruelty-free products supports companies that are committed to ending animal testing. Animal testing raises significant ethical concerns, as animals are forced to endure painful and invasive procedures that can cause severe distress and even death.

Additionally, modern scientific methods, such as cell culture and computer modeling, have proven to be more effective and reliable than animal testing. By supporting cruelty-free brands, you empower companies to invest in ethical and innovative testing methods.

How to Find Cruelty-Free Brands

There are several ways to find cruelty-free brands:

  • Look for the Cruelty-Free International Leaping Bunny logo on product packaging.
  • Check the company's website for a cruelty-free statement.
  • Use online resources like PETA's "Beauty Without Bunnies" database.

By making informed choices about the products you purchase, you can help create a more compassionate and ethical world for animals.


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